Job Description

Role Description

You own the website end to end: the experience, the journey, and the conversion. In healthcare, trust is the first thing a buyer is deciding, and our site is where they decide it. You make it fast, clear, accessible, and persuasive, and you treat every page as a conversion surface to be tested and improved.

You are both strategic and hands-on. You can build a landing page that converts, diagnose why a form leaks, and structure a page so it’s discoverable by search engines and AI assistants alike. You care about what to remove as much as what to add.

What You’ll Own

• Website experience and performance
  • Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
  • Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences.
  • Manage CMS infrastructure, component libraries, and site governance.
  • Continuously improve site speed, schema, crawlability, and site health.
  • Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests.
• Conversion rate optimization
  • Run a disciplined experimentation program across landing pages, forms, CTAs, and flows.
  • Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes.
  • Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations.
• Discoverability across search and AI
  • Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery.
  • Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability.
• Site-side analytics and instrumentation
  • Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy.
  • Monitor site performance, surface trends and issues early, and report what’s working.

What You Don’t Own

• Martech administration, CRM workflows, lead routing, and reporting infrastructure
• Nurture program logic and automation — that’s the Lifecycle Marketing Manager.
• Paid channel strategy — that’s the Director, Performance Marketing.

Key Performance Indicators

• Site conversion rate.
• Visit-to-lead and lead-to-Demo-Requested, improving against baseline.
• Technical health.
• Core Web Vitals, page speed, and accessibility scores at or above target.
• Experiment throughput and win rate.
• Number of tests shipped per quarter and the lift captured from winners.
• Schema coverage, indexation health, and AI-assistant citation rate on priority pages.
• Friction reduction.
• Form abandonment and path drop-off, trending down.

Qualifications

• 3–5 years in web development, conversion optimization, or digital experience management.
• Working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress and Webflow knowledge required).
• Demonstrated CRO and experimentation experience, with results you can point to.
• Familiarity with modern technical SEO and AI-era discoverability: schema, semantic structure, and site performance.
• Strong analytics: GA4, heat mapping and session recording, and performance reporting.
• A strong sense of design, hierarchy, and user experience, and the judgment to know that great experiences are often defined by what they remove.

Nice to Have

• Experience marketing into healthcare or regulated industries; familiarity with HIPAA considerations.
• Experience with ABM platforms, intent data, personalization, or attribution tooling.
• Comfort in Figma and close collaboration with design.

Benefits

• Remote first work environment
• Health, Dental, Vision, Life and Disability Insurance options available day one.
• 401K - with match and immediately vested.
• 17 company holidays, 2 floating holidays plus competitive paid time off policy
• Internal Advancement Opportunities

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