Job Description

Role Description

We are looking for a Senior Marketing Specialist to join our US Acute Care and Monitoring (ACM) Marketing Team. In this role you will be responsible for US downstream marketing activities that drive revenue growth and market share gains for the EMS and Post-Acute markets. This role works closely with other marketers on the team to develop and execute these strategies, developing and executing go to market programs. This is an individual contributor role, a key team player, focused on team success.

A Day in the Life:

• Accountable for portfolio performance including revenue growth, share development, pricing integrity and margin protection for the EMS and Post-Acute market channel.
• Lead EMS and Post-Acute (LTACH, SNF, DME/home) channel downstream marketing, including positioning, value propositions and competitive strategy, partnering closely with the EMS/Post-Acute sales team.
• Drive market development initiatives that increase awareness of ACM product offering.
• Develop and execute the sales enablement strategy for the portfolio, including tools, messaging and content creation.
• Collaborate with sales and marketing partners to identify barriers to adoption and develop programs that accelerate clinical uptake.
• Provide senior management and cross-functional partners with updates, reports and presentations regarding channel performance.
• Monitor market performance, competitive dynamics and adoption metrics to optimize commercial strategy.
• Evaluate the profitability and feasibility of new products or product enhancements.
• Lead advertising and promotional activities to support brand equity.
• Build and maintain relationships and partnerships with key opinion leaders (KOLs), customers, distributor partners and healthcare professionals.
• Demonstrate strong product instincts, problem-solving skills and organizational capabilities to communicate and influence effectively.

Qualifications

• Bachelor’s Degree and at least 4 years of experience in medical device marketing or Advanced degree with at least 2 years of experience in medical device marketing.

Requirements

• Bachelor's degree in Marketing.
• Master’s Degree in Business Administration.
• Experience with project and/or program management.
• Excellent written and verbal communication skills and comfort presenting to internal and external audiences.
• Demonstrated ability to write effective business plans, marketing plans and product plans.
• Ability to work well in a cross-functional team, listening effectively to others.
• Ability to multi-task, work on multiple projects, with good organizational skills.
• Skilled in using Excel, PowerPoint and Word.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Benefits

• Competitive Salary and flexible Benefits Package.
• Health, Dental and vision insurance.
• Health Savings Account.
• Healthcare Flexible Spending Account.
• Life insurance.
• Long-term disability leave.
• Dependent daycare spending account.
• Tuition assistance/reimbursement.
• Incentive plans.
• 401(k) plan plus employer contribution and match.
• Short-term disability.
• Paid time off.
• Paid holidays.
• Employee Stock Purchase Plan.
• Employee Assistance Program.
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums).
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

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